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Accounting and finance built on better data.

We provide modern accounting and CFO services delivered by consumer brand experts and powered by AI-native software, so your books are more accurate, your margins more granular, and your financials more real time than anything a traditional accounting firm can produce.

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Your books are slow, your margins are a guess.

You're closing books weeks too late

By the time financials arrive, the inventory decisions and pricing changes have already been made on instinct. Old numbers don't help anyone.

Your accountant doesn't understand brands

They can reconcile a bank statement. Ask them about prepaid inventory, deduction management, channel-level margins, or accrual-based COGS, and you'll hear silence.

Investors want numbers you don't have

GAAP-compliant books, unit economics by SKU and channel, a clean data room — building this under due diligence pressure is a nightmare.

Everything you brand needs to run on real numbers

FULL-SERVICE ACCOUNTING

A complete financial picture

We produce books optimized for consumer brands — with a chart of accounts designed around how your business actually works. That means inventory and COGS that reflect what you spent to make and move each unit; multi-channel revenue properly recognized across ecommerce and wholesale; and financial statements that are both GAAP-compliant and genuinely useful.

  • Consumer brand-optimized chart of accounts
  • Accrual-basis accounting across entities and sales channels
  • Accurate inventory and COGS reporting
  • GAAP-compliant financial statement package
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Services Page - Financial Ops

HANDS-FREE FINANCIAL OPERATIONS

Take AP & AR off your plate

We handle your day-to-day financial operations end to end. Our team manages your accounts payable and receivable, process vendor invoices, codes every expense transaction, and reconciles each bank account and payment processor. Your team never has to chase a statement or match a transaction.

  • AP: vendor invoice processing and payment scheduling
  • Bank and credit card categorization and matching across
  • AR: invoicing, credit memos, and cash application
  • Bank account and payment processor reconciliation

SKU & CHANNEL REPORTING

True margins down to the SKU

Standard P&Ls don't tell you which products are actually driving your business. We build reporting that accounts for true landed costs — every ingredient, co-man fee, packaging unit, and freight dollar — and strips out what each channel actually nets in revenue after fees, deductions, and trade spend.

  • Actual SKU landed costs: ingredients, manufacturing, freight, and customs
  • Gross-to-net detail by channel: list price, promotions, deductions, and fees
  • Contribution margin by SKU and channel, after variable costs
  • Deduction tracking and cash application across UNFI, KeHe, and more
Services Page - Reporting
Services Page - CFO

STRATEGIC FINANCE SUPPPORT

The CFO your investors expect

Beyond overseeing the books, your fractional CFO partner translates the numbers into decisions. Cash flow forecasting, budget vs. actuals, board-ready reporting, and the financial structure you need to raise, borrow, and scale with confidence.

  • 13-week rolling cash flow forecasts tied to inventory plans and AP / AR
  • Budget vs. actuals reporting with monthly variance analysis
  • Board reporting and investor-ready financial packages
  • Working capital planning and equity raise or lending readiness

WHAT FOUNDERS SAY

The numbers speak for themselves

"Since the start of our relationship, we have reached over $100M in revenue and they support our entire operation from closing the books to financial reporting, to helping us make better decisions. Our close process now takes days, not weeks. Our financials pass annual audits. And we now have a $10M+ line of credit."

Ershad Ganjy
Mr. Pen

"Beyond accurate financials, I needed a CFO who understands ecommerce and provides meaningful insights, challenges my thinking, and holds me accountable for financial performance. What sets this team apart is their ability to have strategic, actionable conversations about where the business is headed."

Derek Dodds
Naked Armor

At a recent VC event, I realized how rare it is for companies — even those generating tens of millions — to have the level of financial structure we do. From GAAP-compliant, accrual-based books to clear reporting, we’re ahead of the curve. The systems the team has put in place have given me peace of mind and confidence to scale.

Ngozi Opara
Heat Free Hair

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Stop guessing your margins.

More accurate, more granular, more real time accounting and finance.
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